My studio worked with Dedica Group and the Coca-cola Freestyle team directly to model and craft videos bringing a little drama to the Coca-cola's fleet of freestyle machines.

 

Coca-Cola Freestyle has an impressive fleet of dispensers, recognized as the most advanced in their class. This project aimed to showcase these dispensers in a 3D format in order to show their true perfection. This execution elevates them to a level never seen before while maintaining the brand's distinct visual tone.

Comprising four videos in total, one featuring all dispensers together and the others highlighting each individually. The videos all start out in a dimly lit environment. A wave of red light, symbolizing liquid light, floods the space before transitioning to brightness. The camera then delves into each machine, exploring its unique features and functionalities.

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Studio: MotionAF

Client: Coca-Cola Freestyle 

Agency: Dedica Group

 

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